Forget Everything You’ve Been Taught About LinkedIn Profiles

How SEO Gets You Found — Even When You’re Not Posting Daily

Jul 16, 2025

∙ Paid

Forget everything you’ve been taught about LinkedIn being a glorified online resume.
After supporting job seekers from 108 countries, here’s the truth:

LinkedIn isn’t just a social network. It’s a search engine.
If your profile doesn’t use the right keywords, you’re invisible to recruiters. Yes — invisible.

And the best part? You don’t need to post daily, DM strangers, or go viral. You just need to be findable.

Let me show you how.

Real Talk: LinkedIn is Google for People

When a recruiter logs into LinkedIn, they’re not scrolling — they’re searching.

They type in things like:

“Salesforce Administrator remote”
“Digital marketing Toronto entry level”
“Project coordinator nonprofit Florida”
“Bilingual receptionist Spanish California”

If those exact phrases aren’t in your profile, you’re simply not in the results.

Who Doesn’t Get Found (And Why)

Meet Ahmed and Leila — same experience, different strategy.

Noah's Headline

“Business Ninja | Sales Enthusiast | Let’s Connect”

Leila's Headline

“Business Development Representative | B2B SaaS | Cold Outreach | HubSpot”

Guess who shows up when a recruiter searches for “B2B SaaS sales” or “cold outreach expert”?
(Hint: it’s not the ninja.)

LinkedIn SEO Mini-Checklist

Here’s how to make sure you show up when it matters:

🔲 Headline includes clear job title + skills (e.g., “Administrative Assistant | Scheduling | Customer Support”)
🔲 About Section uses 3–5 keywords recruiters search for
🔲 Experience lists real tools, achievements, and metrics
🔲 Skills Section includes up to 50 searchable terms (like “Salesforce,” “CRM,” “Excel”)
🔲 Location is set (even if open to remote)

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